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sz clothing / BRAND DESIGN
STEP 1: DEFINE
MISSION & VISION
SZClothing is a modern clothing brand focused on young women being empowered and comfortable in their own skin.
AUDIENCE
Young adult women, ages 15-30, who are looking for trendy clothes to express themselves freely.
BRAND ADJECTIVES
Fresh, Youthful, Trendy, Authentic, Social
STEP 2: DESIGN
STEP 3: BUILD
FUTURA
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STEP 4: GROW
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